Exploratory Marketing Research for Informed Decision-Making

"In exploratory research, we ask questions in the spirit of discovery", says Sudhir Voleti, Associate Professor, Marketing.

Exploratory Marketing Research is a good starting point for understanding the market, the consumer and even your product. Here is a quick guide to understanding the applications and tools of exploratory #MarketingResearch.

Marketing Research is taught as part of our Comprehensive Leadership Programmes.