Shedding Light on Dark Patterns in User Interfaces

Have you come across “dark patterns” in UI/UX design? These include misleading opt-in checkboxes, hidden costs during checkout, and forced email sign-ups.

While they may help organisations meet immediate business objectives, they also erode consumer trust, invite legal and ethical concerns, and frustrate users. Madhu Viswanathan, Associate Professor, Marketing, shares his Viewpoint on why this is a concern and what needs to be done about it.