Executive Perspectives

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Featured Post

Seeing Marketing Through an AI-Powered Global Lens

February 24, 2023 . 8 min

Chances are, you are no longer flattered—or a little unnerved—when a Starbucks barista offers you your favourite beverage or when Amazon recommends books that are on your wish list.

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U.S Appeals Court's Ruling on Johnson & Johnson

February 18, 2023 . 3.14 min

Nandu Nandkishore, Professor of Marketing Strategy (Practice), shares his Viewpoint on how organisations can tackle crisis situations, using the Johnson and Johnson cases in the news recently.

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Budget'23: Focus on skils

February 22, 2023 . 6 min

The generous outlay for education in the Union Budget 2023-24 also puts the focus on new-age skills like AI, robotics and drones.

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