Chief Growth & Marketing Officer Programme
Chief Growth and Marketing Officer Programme
Strengthen growth and marketing strategy, digital execution, brand management, and end-to-end P&L oversight.
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Sep 26, 2026 - Jun 27, 2027
43 Weeks
₹ 6,00,000 + Taxes
Financing options available
On-campus and Live-online
Chief Growth and Marketing Officer Programme
- Overview
- Programme Highlights
- Curriculum
- What You Will Gain
- Is This Programme For You?
- Faculty
- Testimonials
- FAQs
- Contact Us
in Asia (FT Global MBA Ranking 2026)
in Asia (FT Executive Education Open Ranking 2026)
Programmes delivered
Leaders nurtured
Key Takeaways
The programme equips you to:
- Understand evolving customer behaviour and the changing role of marketing leadership
- Lead performance across channels using data, AI, and emerging technologies
- Drive digital transformation through a marketing-led growth lens
- Build and manage strong brands while owning end-to-end P&L outcomes
- Design future-ready products, organisations, and KPIs, and lead effectively through change
2 Intensive Campus Immersions
Experience two transformative on-campus immersions combining strategic learning and real-world application
Business Leadership Challenge
Drive measurable outcomes through an applied leadership challenge rooted in real business scenarios
MasterClasses
Gain practical insights from industry leaders through interactive masterclasses
AI & ML Based Insights
Leverage AI and ML to uncover growth opportunities and drive smarter, data-backed marketing decisions
Future-ready Perspectives
Build a future-ready mindset to navigate disruption, drive innovation, and sustain growth
Case-based Learning
Analyse real business challenges using case studies that bridge theory with practical application
The journey begins by redefining the CGMO’s role in driving customer value. Through modules on segmentation, behavioural insights, and customer management, participants learn to shape growth decisions reinforced on campus through behavioural science, product-led growth, and competitive strategy.
This module enables leaders to turn strategic ambition into disciplined execution. It builds fluency in financial reasoning, pricing, and operational alignment, while advancing storytelling as a strategic tool to influence stakeholders, align teams, and drive growth clarity.
This module explores how digital transformation and emerging technologies redefine growth. Participants examine digital business models, scaling strategies, and AI in marketing, learning to identify where digital and AI interventions create value and integrate them into growth strategy.
This module examines how brand strategy, market development, customer experience, and channel architecture intersect to enable scalable growth. It explores omni-channel design, performance marketing, sustainability, and sales enablement as key drivers of brand and business performance.
What You Will Gain
Is This Programme For You?
The programme is ideal for leaders driving growth and marketing transformation:
- Mid- to senior-level leaders (AVPs, VPs, Directors, CMOs) driving growth, brand, customer experience, sales, and product innovation
- Entrepreneurs and founders focused on scaling businesses through data-driven growth strategies, digital transformation, and customer-centric marketing
- Consultants and experienced professionals transitioning into strategic growth, innovation, and enterprise-level advisory roles
Programme Eligibility: Diploma/Bachelor’s degree (10+2+3/4) or equivalent from a recognised university; Minimum 10 years post-degree work experience.
Associate Professor, Marketing, ISB
Associate Professor, Marketing, ISB
The Indian School of Business’s Chief Growth and Marketing Officer Programme is designed for mid-senior to senior growth and marketing leaders, entrepreneurs scaling businesses through data-driven strategy, and consultants moving into strategic growth advisory roles.
Participants in the Indian School of Business’s Chief Growth and Marketing Officer Programme typically match the following profile:
- Experience: 10+ years of post-degree professional experience
- Seniority: AVPs, VPs, Directors, CMOs, founders, and consultants
- Job titles: growth and marketing leaders owning brand, customer experience, sales, or product innovation
A graduate or diploma qualification (10+2+3) from a recognised university, with a minimum of 10 years of post-degree work experience. English proficiency is required, as it is the mode of instruction.
The Indian School of Business’s Chief Growth and Marketing Officer Programme helps growth and marketing leaders move from channel-level, tactical execution to enterprise-level strategy, equipping them to own P&L outcomes and lead growth decisions with financial, digital, and AI fluency.
