This module deepens understanding of how business functions collaborate to create value and sustain competitive advantage. It builds cross-functional acumen across marketing, finance, and operations - enabling leaders to align decisions, resources, and execution with enterprise strategy. Through a blend of analytical and experiential learning, participants explore how customer centricity, financial discipline, and operational excellence combine to drive performance. CEO insights illuminate how leaders translate strategy into execution, especially in times of uncertainty or crisis.

• Master marketing management by linking customer needs with value propositions through segmentation,  branding, and go-to-market strategies
• Strengthen customer centricity to design differentiated experiences that enhance loyalty and growth
• Apply value-based selling to align sales approaches with profitability and long-term relationships
• Develop financial acumen for business leaders to interpret statements, evaluate investments, and make ROI-driven decisions that link execution to value creation
• Drive operational excellence and risk management by building efficiency, quality, and resilience in executing strategy
• Leverage sustainable digital supply-chain management to optimise technology-enabled ecosystems that  balance performance with sustainability
• Gain CEO perspectives on strategy execution through crises to learn how leaders foster agility, alignment, and accountability under pressure

This module builds the capability to think strategically, innovate continuously, and lead responsibly in an era of technological and environmental transformation. Participants explore how organisations create and sustain value through strategic thinking, business-model innovation, and digital innovation - while embedding sustainability, ethics, and social responsibility as drivers of long-term success. The learning integrates classical strategy with contemporary ideas on AI, analytics, design thinking, and ESG leadership, helping participants translate insight into enterprise impact

• Apply strategic decision making in a competitive world to assess industries, evaluate competition, and identify sources of  advantage
• Reimagine value creation through business-model innovation to adapt and grow in evolving markets
• Harness AI and generative AI for business impact to understand how emerging technologies reshape decisions, experiences, and industries
• Utilise business analytics for data-driven decision making to convert insights into strategic actions and informed choices
• Adopt design thinking for innovation and problem solving using human-centred creativity and experimentation
•  Gain CEO perspectives on strategic agility in the new economy to lead through uncertainty and foster innovation cultures
• Reflect on CEO perspectives: purpose, values, ethics, and  social responsibility (ESR) to appreciate the strategic importance of responsible leadership and stakeholder-driven value creation in the modern business landscape

This module focuses on the human dimension of leadership – inspiring people, shaping culture, and leading transformation in complex, evolving organisations. It helps participants understand how leaders create trust, build influence, and drive performance through authenticity and empathy. The learning combines behavioural insights with practical tools for managing change, coaching teams, and creating a culture of engagement and accountability. CEO perspectives offer real-world reflections on leading turnarounds, navigating resistance, and sustaining cultural renewal.

• Lead self and teams to build emotional intelligence, trust, and collaboration while fostering accountability and shared purpose

• Discover purpose-driven leadership to connect personal values with leadership identity and align actions with meaning and impact

• Shape the shift in talent, culture, and the future of work by understanding how changing expectations and technology redefine engagement and collaboration

• Practice leader-as-coach behaviours to empower, develop, and enable others through growth-oriented dialogue

• Gain CEO perspectives on leading turnarounds and cultural change to learn how belief, alignment, and resilience are built in times of transformation

This capstone module brings together the entire learning journey – integrating strategic insight, functional excellence, and leadership depth into real-world impact. Participants consolidate and apply their learning through experiential projects, personalised coaching, and high-impact sessions that strengthen negotiation, storytelling, and executive presence. The focus is on translating learning into influence, communication, and enterprise-level contribution, ensuring participants emerge as confident, reflective, and purpose-driven general managers.

• Apply insights through the Business Leadership Challenge, a multi-phase learning experience where participants identify a real strategic opportunity or challenge, design practical solutions, and present outcomes to peers. This journey of experimentation and reflection builds confidence to apply cross-functional thinking in their own organisations

• Engage in personalised coaching sessions that enable deeper self-reflection, help crystallise leadership goals, and translate awareness into tangible behavioural shifts

• Strengthen negotiation excellence by mastering frameworks and tactics to resolve conflicts, create value, and influence diverse stakeholders across boundaries

• Enhance executive presence and storytelling for influence by learning to communicate with authenticity, clarity, and emotional resonance – key traits that inspire trust and alignment at senior levels

• Reflect with CEO perspectives on personal leadership and storytelling to distil lessons on purpose, resilience, and the art of communicating compelling leadership narratives that move people and organisations forward