Digital Transformation

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Digital Transformation

Embrace digital transformation to drive unprecedented growth.

Emerging technologies are ushering in new consumer behaviours, competitors and business models that are fast disrupting or reinventing incumbent industries and transforming traditional business functions. Learn from world-class faculty in the Information Systems area how to identify disruptive opportunities, and organisational constraints to digital transformation, and how to overcome these constraints to design strategies that transform disruption into a competitive advantage. Learn the key components of digital business models and how to effectively compete with them, design and effect an enterprise-wide digital strategy, use a hypothesis-driven, user-centric approach to design digital products and services, compete with analytics and AI, and build a data-driven, digital-first organisation.