• Dates
    Feb 25-27, 2023
  • Duration
    3 Days
  • Fees
    INR 1,10,000 + taxes
  • Format
    On Campus (Mohali)
  • Apply Now
Download Brochure


What is the core purpose of a business?

While the pursuit of growth and profits has long been considered essential to creating competitive value, how organisations respond to the challenge of sustainability is profoundly and increasingly impacting their competitiveness and even, survival.

The programme on Building Sustainable Organisations will provide you with the knowledge and tools to become a purpose-driven leader, who drives business strategies that help businesses grow and flourish while simultaneously addressing some of the world’s most profound challenges.

You will gain an understanding of various sustainability-related challenges that organisations face today, and holistic business models that you can use to effectively balance corporate purpose and societal responsibility. Learn to align your strategy with environmental, social and governance (ESG) metrics, and build “higher-order” brand attributes that amplify customer engagement and competitive advantage and transform the organisation into a purpose-led business.

Key Takeaways

  • Know how social, economic, and ecological factors influence sustainability goals, and gain a deeper understanding of sustainable value creation
  • Understand the DNA of purpose-driven firms and why they are successful
  • Learn best practices for implementing a sustainability strategy
  • Learn about the challenges of implementing sustainable strategies, including identifying and explicating the challenges of managing multiple stakeholders in today’s economy
  • Understand the key criteria necessary for selecting a societal mission as part of a growth agenda in a multi-stakeholder world
  • Identify metrics that can be used to evaluate sustainable strategies
  • Know how to develop a societal mission proposal for your companies or brands, and influence management and other key stakeholders on the competitive advantage of sustainable strategies

Who Should Attend

The programme is aimed at enabling CSR executives/consultants, leaders, entrepreneurs, and purpose-driven professionals who are responsible for building “higher-order” brand attributes that create customer engagement and competitive advantage for the organisation.

Learning Experience

ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.

This programme will be delivered via live virtual sessions and conclude with a campus immersion.

Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.

Through faculty presentations, case studies, and simulations from leading academicians and experienced industry practitioners, you will gain an understanding of how to achieve the sustainability mandate with the support of responsible leadership.

The programme spans four weeks with three live virtual sessions and two days on campus.

Module 1: The Purpose of a Business

  • Examine the purpose of the business
  • Discuss the controversial essay by Milton Friedman vis-à-vis today’s growing concern for organisations to be socially responsible
  • Gain an understanding of corporate social responsibility (CSR) and the Porter’s CSV model
  • Delve into the concept of sustainable value creation
  • Use case studies and simulations to bring the learnings home

ISB Executive Education programmes are conceptualised and taught by globally renowned faculty who are leading academicians, researchers, and accomplished industry practitioners. Through their advanced research and industry consulting experience, you will learn real-world skills that will help you solve complex business challenges in your organisation.


Ashwini Chhatre

Associate Praofessor, Economics and Public Policy, Chair - IRB, Executive Director - BIPP


Nandu Nandkishore

Adjunct Professor , Marketing Strategy


Sundar Bharadwaj

The Coca Cola Company Chair Professor of Marketing, Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.


ISB Executive Network

On successful completion of this programme, you will be a part of the ISB Executive Network, a vast community of senior executives and entrepreneurs across the globe.

The benefits of the ISB Executive Network include:

  • Access to ISB Executive Network LinkedIn Group
  • Access to support e-mail ID
  • 10% discount on open executive education programmes
  • Newsletters

Download Brochure

Thank you for submitting your details. The brochure has been emailed to you. Our programme Advisor will get in touch with you shortly.


Programme Finder

Identify the programme that is right for you using our Programme Finder.

Do you need help in identifying the right programme for you?

or Call us Toll-free on 1800-309-0410