• Date
  • Duration
    2 Days
  • Fee
    INR 95,000 + taxes
  • Location
    On-Campus (Mohali)
  • Apply Now
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We are accepting applications for the next cohort of the programme. Please write to us at execed@isb.edu for enrollment details.


Great storytelling is in practical terms a prerequisite for great leadership today. The greatest leaders of our time, from Steve Jobs, to Bill Gates, to Ratan Tata have all displayed extraordinary skill at owning both their personal and their business’ narratives. These leaders all have one trait in common – the ability to galvanise their workforce into swift, meaningful action that delivers impactful outcomes.

A common misconception about executive presence and storytelling skills is that these are innately mysterious abilities that you are born with. The truth is that these are both eminently learnable skills that business leaders can train themselves to become better at by identifying areas of strength and weakness, and working to improve on them persistently.

This intensive 2-day programme will debunk the common myths around executive presence. You will learn to acquire invaluable skills that are often misconstrued as personality traits. The programme will also show you that the critical combination of business storytelling and executive presence is key to inspiring confidence, motivating commitment, and enabling agency in others.

Key Takeaways

  • Master the fundamentals of creating a compelling public narrative
  • Understand the rhythms, styles and structures that elevate your narrative
  • Learn about communication tools and strategies that help you navigate crises and moments of critical change
  • Deep dive into the rules and tools that ensure the effective delivery of your narrative
  • Learn how to reframe complex issues succinctly
  • Discover how to face the media and effectively argue the underlying values and beliefs of your narrative

Who Should Attend

The programme has been designed to benefit both novice and experienced speakers. Senior executives and functional leaders from across industries and functions responsible for public speaking, and delivering presentations, both internally and externally will benefit from attending this programme.

Ideal Candidates Include:
Leaders, Directors, Vice Presidents, Startup founders, HR Managers, L&D Heads, R&D leads, Innovators, Brand Managers.

Learning Experience

ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.

Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to spark self-reflection, innovation, and collaboration.

Admission Criteria and Selection

This programme does not have any formal education requirements. However, we admit candidates based on their professional experience and organisational responsibilities. We encourage you to apply as early as possible to secure your seat in the programme.

Programme Curriculum

The programme spans two days of highly interactive, learning-by-doing and group- work-based activities that help you take your storytelling to the next level.

Module 1: Introduction to public speaking and rhetoric

Develop an understanding of the programme expectations and outcomes. This module will introduce you to the fundamental principles of crafting and delivering an impactful speech that appeal to your organisation’s stakeholders.

  • Discover the origins of rhetorical study
  • Understand the concept of “sound bites”
  • Discover specific tools for speech planning


ISB Executive Education programmes are conceptualised and taught by globally renowned faculty who are leading academicians, researchers, and accomplished industry practitioners. Through their advanced research and industry consulting experience, you will learn real-world skills that will help you solve complex business challenges in your organisation.


Mihir Mankad

Professor of Leadership Communication (Practice), Tufts University Fletcher and Friedman Schools Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.

ISB Executive Network

On completion of the programme, you will be awarded a certificate from ISB Executive Education as a symbol of upholding your commitment to lifelong learning and upgrading your leadership expertise. You become a part of the exclusive and vibrant ISB Executive Network community of 50,000+ executives and entrepreneurs. The programme also allows you to forge influential connections, engage in thought-provoking dialogues, and unleash endless possibilities for growth and impact.

Download Brochure


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