Business Storytelling and Executive Presence

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Use the power of communication to lead effectively

Business Storytelling and Executive Presence

Date

TBD
Duration

2 Days
Fee

INR 95,000 + taxes
Location

On-Campus (Mohali)
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Overview

Overview
Curriculum
Faculty
Executive Benefits

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We are accepting applications for the next cohort of the programme. Please write to us at execed@isb.edu for enrollment details.

Summary

Great storytelling is in practical terms a prerequisite for great leadership today. The greatest leaders of our time, from Steve Jobs, to Bill Gates, to Ratan Tata have all displayed extraordinary skill at owning both their personal and their business’ narratives. These leaders all have one trait in common – the ability to galvanise their workforce into swift, meaningful action that delivers impactful outcomes.

A common misconception about executive presence and storytelling skills is that these are innately mysterious abilities that you are born with. The truth is that these are both eminently learnable skills that business leaders can train themselves to become better at by identifying areas of strength and weakness, and working to improve on them persistently.

This intensive 2-day programme will debunk the common myths around executive presence. You will learn to acquire invaluable skills that are often misconstrued as personality traits. The programme will also show you that the critical combination of business storytelling and executive presence is key to inspiring confidence, motivating commitment, and enabling agency in others.

Key Takeaways

Master the fundamentals of creating a compelling public narrative
Understand the rhythms, styles and structures that elevate your narrative
Learn about communication tools and strategies that help you navigate crises and moments of critical change
Deep dive into the rules and tools that ensure the effective delivery of your narrative
Learn how to reframe complex issues succinctly
Discover how to face the media and effectively argue the underlying values and beliefs of your narrative

Who Should Attend

The programme has been designed to benefit both novice and experienced speakers. Senior executives and functional leaders from across industries and functions responsible for public speaking, and delivering presentations, both internally and externally will benefit from attending this programme.

Ideal Candidates Include:
Leaders, Directors, Vice Presidents, Startup founders, HR Managers, L&D Heads, R&D leads, Innovators, Brand Managers.

Learning Experience

ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.

Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to spark self-reflection, innovation, and collaboration.

Admission Criteria and Selection

This programme does not have any formal education requirements. However, we admit candidates based on their professional experience and organisational responsibilities. We encourage you to apply as early as possible to secure your seat in the programme.

Programme Curriculum

The programme spans two days of highly interactive, learning-by-doing and group- work-based activities that help you take your storytelling to the next level.

Module 1: Introduction to public speaking and rhetoric

Develop an understanding of the programme expectations and outcomes. This module will introduce you to the fundamental principles of crafting and delivering an impactful speech that appeal to your organisation’s stakeholders.

Discover the origins of rhetorical study
Understand the concept of “sound bites”
Discover specific tools for speech planning

Module 2: Impromptu speaking - elevator pitches and interviews

Discover the key principles for impromptu speaking. This module will help you gain a first- hand experience of impromptu speaking scenarios like crafting an elevator pitch, appearing for interviews and learning to tackle these challenges.

Understand the concept of elevator pitching
Sharpen your impromptu speaking abilities
Learn from a speaker who picks an “impromptu” style to public speaking
Understand the five most commonly asked interview questions

Module 3: Adaptive leadership communication

Motivating change at critical junctures in your organisation is one of the most challenging tasks you will face as a leader. This module will introduce you to the conceit of adaptive leadership and the requisite tools to craft inspiring speeches.

Understand the concept of Adaptive Leadership
Differentiate between technical and adaptive challenges
Develop tools for leadership communication in challenging settings

Module 4: Style and structure

A great speech is infused with effective communication of a leader’s ideas and emotions combined with their personal leadership style. This module will introduce you to the tools that will help you refine your communication styles and structures in various settings and contexts.

Interpret tools for style, structure, and finding your voice
Assess the components and structure of a speech

Module 5: Words that matter: framing and world-views

Reframing is a useful tool when discussing politically topical issues. Individuals often already have a frame of reference about an issue that is difficult to dislodge. It is critical to describe an alternate frame to access the issue and convince them of an argument.

Understand the concept of framing
Simplify, persuade, and shape understanding of complex issues

Module 6: Arguing your values

Access your authentic self by delving into your personal experiences. Learn to incorporate personal beliefs and anecdotes into your personal story to effectively communicate your opinion as a lived experience rather than an abstract principle.

Assess the tools for sharing values/personal beliefs
Learn to differentiate between personal experiences and private information while communicating

Module 7: “lights, camera, action!” And “shine on zoom”

Leaders today are increasingly accessible through various forms of media. This module will feature key insights from the instructor’s own experience as a news anchor to learn and adapt essential skills to manage press events and shine on video conferencing platforms like Zoom.

Master the art of communicating a powerful message through media and learn how to anticipate questions
Develop effective relationships with journalists while facing a camera
Learn the fundamentals of video and visual communication
Understand and internalise some key “shines” for online communication

Module 8: Crisis communications and programme wrap

The concluding module of the programme sums up the learnings from all the previous modules and challenges the class to come up with an effective response to a crisis through an in-class group exercise.

Summary and wrap-up of the programme learnings
Participate in a group-based crisis communication exercise

Faculty

ISB Executive Education programmes are conceptualised and taught by globally renowned faculty who are leading academicians, researchers, and accomplished industry practitioners. Through their advanced research and industry consulting experience, you will learn real-world skills that will help you solve complex business challenges in your organisation.

Mihir Mankad

Professor of Leadership Communication (Practice), Tufts University Fletcher and Friedman Schools Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.

ISB Executive Network

On successful completion of this programme, you will be a part of the ISB Executive Network, a vast community of senior executives and entrepreneurs across the globe.

The benefits of the ISB Executive Network include:

Access to ISB Executive Network LinkedIn Group
Access to support e-mail ID
10% discount on open executive education programmes
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Executive Education

Use the power of communication to lead effectively

Business Storytelling and Executive Presence

Business Storytelling and Executive Presence

Summary

Key Takeaways

Who Should Attend

Learning Experience

Admission Criteria and Selection

Programme Curriculum

Module 1: Introduction to public speaking and rhetoric

Module 2: Impromptu speaking - elevator pitches and interviews

Module 3: Adaptive leadership communication

Module 4: Style and structure

Module 5: Words that matter: framing and world-views

Module 6: Arguing your values

Module 7: “lights, camera, action!” And “shine on zoom”

Module 8: Crisis communications and programme wrap

Faculty

Mihir Mankad

ISB Certificate

ISB Executive Network

Download Brochure

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