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How do companies build great technology products?

The most successful technology innovators all have one thing in common - a culture of continuous innovation and the ability to adapt to change and disruption. The rise of digital technologies has accelerated the pace of disruption across industries, creating the urgent need for organisations to intensify corporate innovation efforts and continually reinvent themselves.

Leading born-digital companies like Apple, Salesforce, and Google have thrived on mindsets and capabilities that allow them to continually innovate and differentiate their products and business models. As traditional industry players respond to emergent technological forces in their industry, practitioners in these organisations must gain critical product innovation skillsets that facilitate creation of digital products and processes to compete in the new economy.

The Leading Technology Product Innovation programme is designed to equip executives with tools, techniques, and frameworks to create innovative technology products and solutions, successfully scale them, and sustain growth and profits. 

Key Takeaways

  • Identify customer personas and segments to validate problem and solution hypotheses
  • Define your ideas and appropriate metrics to rate them
  • Learn how to create concept stories (pitch) and storyboards
  • Understand your customers more deeply
  • Explore nimble and agile ways to gather user feedback
  • Build and ship minimum viable products (MVPs) early and often
  • Use appropriate analytical methods to analyze product data and nimbly respond
  • Explore examples of how traditional industries have reinvented themselves taking advantage of the latest technology and the evolving business models

Who Should Attend

This programme is relevant for senior managers and executives who are driving innovation and want to build great technology products within the enterprise innovation ecosystem. Practitioners from traditional or emerging cloud-native industries will also benefit from this programme. As would entrepreneurs and product managers in technology firms. 

Learning Experience

ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.

This programme will be held on campus.

Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.

Admission Criteria and Selection

We admit candidates to upcoming sessions on a rolling, space-available basis, and encourage you to apply as early as possible to secure your seat in the programme. 

Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.

Through faculty presentations, case studies, and hands-on exercises, you will gain an understanding of how to achieve a mindset that aligns with the innovation agenda at your organisation.

Module 1: Building Digital Products

  • Gain an understanding of the Hypothesis Driven Product Development Framework
  • Understand the aspects of building customer personas
  • Learn about problem and solution hypotheses, their formulation and validation
  • Understand what a Minimum Viable Product (MVP) is - Definition, experimentation, and measurement
  • Learn how to effectively launch a product
  • Explore relevant GTM strategies
  • Learn to focus on product growth and service strategy

ISB Executive Education programmes are conceptualised and taught by globally renowned faculty who are leading academicians, researchers, and accomplished industry practitioners. Through their advanced research and industry consulting experience, you will learn real-world skills that will help you solve complex business challenges in your organisation.


Vishal Karungulam

Group Product Manager – Data & Analytics Products, Google, Visiting Faculty (Product Innovation, Design Thinking, and Digital Transformation), ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.


ISB Executive Network

On successful completion of this programme, you will be a part of the ISB Executive Network, a vast community of senior executives and entrepreneurs across the globe.

The benefits of the ISB Executive Network include:

  • Access to ISB Executive Network LinkedIn Group
  • Access to support e-mail ID
  • 10% discount on open executive education programmes
  • Newsletters
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How to build great technology products?

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