Data is fundamentally reshaping how businesses operate. Analysing the vast amounts of data available to us, to draw meaningful business insights is becoming increasingly pertinent to gain, and sustain organisational efficiencies and competitive advantage.
Unlock extraordinary value for your business. Learn to break the ‘enigma barrier’ that new technologies like analytics pose. Understand the link between marketing strategy, and data. From learning exploratory models in business analytics to understanding customer preferences through text analytics, Marketing Analytics for Growth will give you the tools to drive growth for your organisation through informed decision making.
This programme is designed for CMOs, senior business leaders and functional heads who want to gain a deeper understanding of the interface between marketing strategy and business analytics.
ISB Executive Education Programmes challenge participants to become leaders capable of managing organisations holistically to achieve ambitious objectives.
The learning experience at ISB is a rich blend of on-campus classes, live virtual sessions, and self-paced online modules taught by the best minds in the business.
On-Campus: Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to spark self-reflection, innovation, and collaboration.
We admit candidates to upcoming sessions on a rolling (first come first served), space-available basis, and encourage you to apply as early as possible to secure your seat in the programme.
Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
Understand how the data-driven approach and use of the right analytics can allow firms to make better decisions. You will learn which variables are influencing the outcome and how they are related to the dependent variable of interest.
Segmentation and targeting are considered the most important strategic decision for a business. In this module, we will learn the data-driven approaches for segmenting the market and identifying the segments for targeting purposes.
An introduction to Business Analytics tools for unstructured data - e.g. text and network analytics in problem-solving and decision making.
In this module, we will learn what is good analytics? What kind of data is needed for causal inferences and prescriptive analytics?
Participants will identify a business problem in their context and using tools learned during the workshop prepare a presentation on how they can make improve decision making using analytics.
ISB faculty includes leading academics with credentials and teaching experience from top global business schools as well as accomplished practitioners who have managed large enterprises.
Associate Professor, Marketing Executive Director- IIDS
Associate Dean - LRC & Faculty Alignment and Academic Director – IIDS
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
As a part of the ISB Executive Network, you will gain access to a vast community of executives from across the globe.
The privileges of this exclusive community include:
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Thrive in the new normal
Use the power of communication to lead effectively
Make Data Work For You
Unlock Your Full Leadership Potential
Transition effectively to business leadership
Imperatives to drive competitive advantage