Unlock extraordinary value for your business. Learn to break the ‘enigma barrier’ that new technologies like analytics pose. Understand the link between marketing strategy, and data. From learning exploratory models in business analytics to understanding customer preferences through text analytics, Marketing Analytics for Growth will give you the tools to drive growth for your organisation through informed decision making.
ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.
This programme will be held on campus.
Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.
We admit candidates to upcoming sessions on a rolling (first come first served), space-available basis, and encourage you to apply as early as possible to secure your seat in the programme.
Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
Understand how the data-driven approach and use of the right analytics can allow firms to make better decisions. You will learn which variables are influencing the outcome and how they are related to the dependent variable of interest.
Segmentation and targeting are considered the most important strategic decision for a business. In this module, we will learn the data-driven approaches for segmenting the market and identifying the segments for targeting purposes.
An introduction to Business Analytics tools for unstructured data - e.g. text and network analytics in problem-solving and decision making.
In this module, we will learn what is good analytics? What kind of data is needed for causal inferences and prescriptive analytics?
Participants will identify a business problem in their context and using tools learned during the workshop prepare a presentation on how they can make improve decision making using analytics.
Associate Professor, Marketing Executive Director- IIDS
Associate Dean - LRC & Faculty Alignment and Academic Director – IIDS
As a part of the ISB Executive Network, you will gain access to a vast community of executives from across the globe.
The privileges of this exclusive community include:
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