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Achieving customer centricity has never been more complex for enterprises and marketers today. The rise of the connected customer has compounded this challenge for businesses which exponentially multiplies touchpoints and channels that customers use to connect and engage with a brand.
With customer centricity moving beyond the marketing realm and becoming a universal prerogative for all customer-facing touchpoints, today’s business leaders have very little excuse to not weave datadriven customer centricity into the very fabric of their organisations.
A combination of these diverse forces has created a need to transform customer- functions to become more agile, interdependent, and accountable for driving company growth. It’s no wonder that leaders are increasingly focusing on marketing’s role and are anxious about its performance.
The frameworks covered in the programme divide the value created into two categories: new value stacks for customers and new value stacks for enterprises. Understanding this taxonomy is the first step in articulating your marketing value proposition and the starting point for aligning marketing activities with the company’s growth strategy. The programme is developed to help customer-focused functions and enterprise leadership not only mitigate the effects of an ever-changing marketplace but also enable them to capitalise on the opportunities that this disruption presents.
Through practical case studies and faculty presentations, toolkits, and frameworks participants the programme will enable participants to apply their learnings to the real-time competitive challenges they face.
The Modern Marketing Organisation is a transformative programme designed to radically transform go-to-market paradigms for organisations in a way that directly contributes to their growth story and bottom line.
The programme is best suited for CMOs, Directors, and VPs in charge of business and marketing strategy. Senior executives and managers in charge of product, sales, business strategy, and who want to sharpen their brand management skills will also benefit from this programme.
ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.
This programme will be held on campus.
Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.
We admit candidates to upcoming sessions on a rolling (first come first served), space-available basis, and encourage you to apply as early as possible to secure your seat in the programme.
Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
ISB faculty includes leading academics with credentials and teaching experience from top global business schools as well as accomplished practitioners who have managed large enterprises.
The Coca-Cola Company Chair Professor of Marketing, University of Georgia; Research Scholar, ISB
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
On successful completion of this programme, you will be a part of the ISB Executive Network, a vast community of senior executives and entrepreneurs across the globe.
The benefits of the ISB Executive Network include:
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Gain an understanding of how to build a cohesive, valuable, and stable team.
Build Profitable Customer Relationships
Seamlessly Achieve Escape Velocity
Effectively negotiate to create maximal value for you and your organisation.
Close the gap between strategic intent and outcomes
Drive cutting-edge innovation
Enhance Your Leadership Skills
Increase your influence. Lead effectively. Create impact.
Refine Your Leadership Vision