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Most companies strategically invest in marketing activities, technologies, and structures in order to capitalize on new growth opportunities. Yet many of their efforts to transform marketing organisations are complicated by the lack of a structured methodology.
This programme will help marketers create a practical framework that companies could use, we started by identifying the ways in which a marketing function can contribute to company growth.
The programme is best suited for CMOs, Directors, and VPs in charge of business and marketing strategy. Senior executives and managers in charge of product, sales, business strategy, and who want to sharpen their brand management skills will also benefit from this programme.
ISB Executive Education Programmes challenge participants to become leaders capable of managing organisations holistically to achieve ambitious objectives.
The learning experience at ISB is a rich blend of on-campus classes, live virtual sessions, and self-paced online modules taught by the best minds in the business.
On-Campus: Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to spark self-reflection, innovation, and collaboration.
We admit candidates to upcoming sessions on a rolling (first come first served), space-available basis, and encourage you to apply as early as possible to secure your seat in the programme.
Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
ISB faculty includes leading academics with credentials and teaching experience from top global business schools as well as accomplished practitioners who have managed large enterprises.
The Coca-Cola Company Chair Professor of Marketing, University of Georgia; Research Scholar, ISB
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
As a part of the ISB Executive Network, you will gain access to a vast community of executives from across the globe.
The privileges of this exclusive community include:
Do you need help in identifying the right programme for you?
Get in touch with our Programme Advisors:
You can also call us on our Toll-free number 1800-309-0410 for any queries.
Use the power of communication to lead effectively
Make Data Work For You
Unlock Your Full Leadership Potential
Transition effectively to business leadership
Imperatives to drive competitive advantage
Transform your people, processes, and technology