Marketing has never been more complex. Sweeping advances in technology have revolutionised and fragmented the discipline, while societal issues such as the Covid-19 pandemic and the climate crisis have raised expectations for marketers’ social performance. This combination of diverse forces has transformed how the marketing function must work, requiring that it become more agile, interdependent, and accountable for driving company growth. It’s no wonder that leaders are uncertain about marketing’s role and anxious about its performance.
The Modern Marketing Organisation is a 3-day programme designed to help marketing leaders radically transform the marketing function in their organisation in a way that directly contributes to its growth story.
The programme is best suited for CMOs, Directors, and VPs in charge of business and marketing strategy. Senior executives and managers in charge of product, sales, business strategy, and who want to sharpen their brand management skills will also benefit from this programme.
ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation, fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.
This programme will be held on campus.
Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.
We admit candidates to upcoming sessions on a rolling (first come first served), space-available basis, and encourage you to apply as early as possible to secure your seat in the programme.
Programme content, dates, schedule, fees, delivery platforms, and faculty are subject to change. Programme fee includes food and accommodation at the ISB campus or at an equivalent facility based on availability.
ISB faculty includes leading academics with credentials and teaching experience from top global business schools as well as accomplished practitioners who have managed large enterprises.
The Coca-Cola Company Chair Professor of Marketing, University of Georgia; Research Scholar, ISB
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
As a part of the ISB Executive Network, you will gain access to a vast community of executives from across the globe.
The privileges of this exclusive community include:
Transition effectively to business leadership
Imperatives to drive competitive advantage
Bulid an Organisation for a Future Flux
Transform your people, processes, and technology
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