The integration of digital innovation into core sales strategies signifies a new epoch in sales leadership. The Sales Leadership in a Digital World programme is designed to prepare sales leaders for this evolving milieu, amalgamating mastery in customer relationships with digital proficiency to lead sales teams effectively.

Key Benefits

Participants will learn to navigate the intersection of sales acumen and digital technologies, enhancing their capabilities to lead sales teams in a digital-centric business environment. They will emerge with a comprehensive skill set, aligning traditional sales expertise with contemporary digital strategies

Link customer changes in your world to your sales strategy and every downstream process and decision.

• The role of the sales force and other channels in driving mutual value for you and your customers
• Creating a superior customer experience using personal and digital channels
• Sales success profiles, hiring, development, and coaching
• Motivating and retaining salespeople
• The future of artificial intelligence and digital sales
• Understanding the dimensions of constant change and navigating a world in flux

In group exercises with fellow participants, you will get an opportunity to focus on your own challenges and opportunities.

The programme has been specially curated for those responsible or involved in sales management and sales growth within their organisations:

• Senior executives leading sales teams (National Heads, Zonal Heads)
• Heads and business owners of startups and mid-size companies aspiring to grow substantially
• General managers and business heads responsible for marketing and sales
• Individuals stepping into sales leadership positions
• Leaders of sales effectiveness and sales operations

The programme is especially productive for multiple leaders from the same company to help define and align their priorities.

ISB Executive Education programmes are replete with distinctive teaching methodologies and an intense and challenging learning environment that pushes participants’ learning horizons beyond their pre-existing beliefs. Through lectures from distinguished faculty, local and global case studies, business simulations, and group discussions with extraordinary peers from a broad range of industries, regions, and functions, you will be equipped with the strategies, tools and insights required to transform your thinking and achieve ambitious business objectives. You will return to your organisation fully ready to apply what you have learned. You will also take with you a rich network of relationships that will enrich your personal and professional lives long after you complete the programme.
 

This programme will be held on campus

Experience learning in state-of-the-art classrooms and campus facilities designed to create an environment conducive to sparking self-reflection, innovation, and collaboration.