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DateOct 20 - 22, 2023
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Duration3 Days
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FeeINR 1,30,000 + taxes
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FormatOn-Campus (Hyderabad)
- Apply Now
Overview
Meeting customer demands is vital; failing to do so can lead to losses due to switching behaviour. Customer acquisition costs are rising, emphasising the importance of retention for scaling and profitability.
The Transforming Customer Experiences programme aims to enhance your offerings, helping you create a unified, compelling customer experience, which, in turn, boosts customer loyalty, resulting in a substantial increase in customer lifetime value and overall profitability.
The Programme Will Help You
- Develop a strategic approach to acquiring and retaining your customers to improve profitability
- Build a customer-centric organisation
- Differentiate your customer service models
- Go beyond surface-level customer friendliness and understand your customer’s real needs, improving customer stickiness
- Create and design customer-oriented value propositions
- Understand the trade-offs in designing your customer experiences
- Be nimble in your approach to overcome market competition and disruptive strategies, to increase sales at a lower cost of acquisition
- Leverage technology to improve customer service
- Identify areas of improving service frameworks and manage relationships across the customer life cycle
Is This Programme For You?
This programme is best suited for:
Senior executives from the marketing, operations, product and customer servicing functions
Presidents and vice-presidents of smaller customer-oriented firms
- Mid–level and senior managers who are
- Tasked with growth as a part of their business strategies
- Building or looking to improve their skills related to developing contemporary brands, managing, and growing existing brands, and/or revitalising fading brands
- From marketing and sales functions who want to sharpen their brand agenda
- From service-oriented industries who are looking to improve customer service scores and improve NPS
- Playing a key role in crafting customer growth strategies
- Senior executives from strategy, HR and technology teams who wish to gain a deeper understanding of customer-centricity and the impact on profitability
Admission Criteria and Selection
This programme does not have any formal education requirements. However, we admit candidates based on their professional experience and organisational responsibilities. We encourage you to apply as early as possible to secure your seat in the programme.
Faculty
Harish Bijoor
Visiting Faculty, ISB
ISB Certificate
After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.
ISB Executive Network
On successful completion of this programme, you will be a part of the ISB Executive Network, a vast community of senior executives and entrepreneurs across the globe.
The benefits of the ISB Executive Network include:
- Access to ISB Executive Network LinkedIn Group
- Access to support e-mail ID
- 10% discount on open executive education programmes
- Newsletters
