Senior Management Programme

Sharpening strategic judgement and understanding where and how to compete lie at the heart of enterprise leadership. Through focused analysis, ethical decision-making and CXO-level insight, leaders learn to choose winning arenas, articulate competitive advantage and engage boards with clarity and confidence.

Topics Covered:

• Strategic Choices: Defining Where to Play
• Strategic Advantage: Defining How to Win
• Ethics and Corporate Governance
• CXO Playbook: Sequencing Strategy and Managing Boards
• Strategy Circle: Reflection and Alignment

This module explores how AI creates enterprise value by linking use cases to clear P&L outcomes and building operating models that scale responsibly. Participants examine data, talent and governance requirements for AI-first organisations, while CXO insights strengthen judgement on build-versus-buy decisions, success measures and adoption risks.

Topics Covered

• AI Value Plays: Driving P&L Impact
• Scaling an AI-first Operating Model
• CXO Playbook: Scaling AI with Judgement
• AI Leadership Circle

Integrating ESG priorities into strategy and operations is central to long-term value creation. Participants learn to identify material issues, embed them into enterprise decisions and design credible metrics, disclosures and governance practices that build investor and board confidence. CXO perspectives show how responsible leadership moves organisations beyond compliance towards strategic advantage.

Topics Covered:

• Materiality and ESG-integrated Strategy
• ESG Metrics, Disclosures and Governance
• CXO Playbook: Market-shaping Sustainability
• Sustainability Leadership Circle

This module focuses on building marketing strategies anchored in customer value, pricing discipline and clear growth outcomes. Participants learn to identify value drivers, strengthen pricing and retention engines and understand how modern go-to-market models integrate brand and performance for evidence-based decisions.

Topics Covered:

• Customer Value and Strategic Positioning
• Pricing Power, CLV and Profitable Growth
• CXO Playbook: Modern GTM and Commercial Bets
• Marketing Leadership Circle

The ISB Senior Management Programme is designed for senior leaders and CXOs with 12+ years of experience who are preparing for enterprise-wide or board-level responsibility, including Business Unit or P&L Heads, Regional or Functional Heads, and entrepreneurs leading established or high-growth ventures.

Participants in the ISB Senior Management Programme typically match the following profile:

• Experience: 12+ years of post-degree professional experience
• Seniority: Senior leaders, CXOs, Business Unit/P&L Heads, Regional or Functional Heads, and entrepreneurs
• Job Titles: Vice Presidents, General Managers, Senior Functional Heads, P&L Owners, CXOs, Founders, and Managing Directors

Eligibility requires a graduate or diploma qualification (10+2+3) from a recognised university, with a minimum of 12 years of post-degree work experience. English proficiency is also required, as English is the mode of instruction.

The ISB Senior Management Programme closes the gap between operational or functional leadership and enterprise-level leadership by building the strategic, AI, financial, and governance judgement needed for board-facing roles.