Senior Management Programme

Sharpening strategic judgement and understanding where and how to compete lie at the heart of enterprise leadership. Through focused analysis, ethical decision-making and CXO-level insight, leaders learn to choose winning arenas, articulate competitive advantage and engage boards with clarity and confidence.

Topics Covered:

• Strategic Choices: Defining Where to Play
• Strategic Advantage: Defining How to Win
• Ethics and Corporate Governance
• CXO Playbook: Sequencing Strategy and Managing Boards
• Strategy Circle: Reflection and Alignment

This module explores how AI creates enterprise value by linking use cases to clear P&L outcomes and building operating models that scale responsibly. Participants examine data, talent and governance requirements for AI-first organisations, while CXO insights strengthen judgement on build-versus-buy decisions, success measures and adoption risks.

Topics Covered

• AI Value Plays: Driving P&L Impact
• Scaling an AI-first Operating Model
• CXO Playbook: Scaling AI with Judgement
• AI Leadership Circle

Integrating ESG priorities into strategy and operations is central to long-term value creation. Participants learn to identify material issues, embed them into enterprise decisions and design credible metrics, disclosures and governance practices that build investor and board confidence. CXO perspectives show how responsible leadership moves organisations beyond compliance towards strategic advantage.

Topics Covered:

• Materiality and ESG-integrated Strategy
• ESG Metrics, Disclosures and Governance
• CXO Playbook: Market-shaping Sustainability
• Sustainability Leadership Circle

This module focuses on building marketing strategies anchored in customer value, pricing discipline and clear growth outcomes. Participants learn to identify value drivers, strengthen pricing and retention engines and understand how modern go-to-market models integrate brand and performance for evidence-based decisions.

Topics Covered:

• Customer Value and Strategic Positioning
• Pricing Power, CLV and Profitable Growth
• CXO Playbook: Modern GTM and Commercial Bets
• Marketing Leadership Circle

ISB Executive Education programmes are designed for working professionals across career stages who are looking to accelerate their leadership impact, deepen domain expertise, or prepare for broader organisational responsibilities. 

Our participants typically include: 

• Mid-career professionals seeking functional depth or cross-functional growth 
• Senior managers preparing for enterprise-level leadership roles 
• CXOs and business owners looking to sharpen strategic thinking and future-ready capabilities 

Time commitment varies by programme format and duration. Short-format programmes usually require a few hours per week over several weeks, while long-duration programmes may involve a higher weekly commitment over several months. 

The learning experience typically includes: 

• Live online sessions and/or in-person classroom sessions 
• Asynchronous learning modules and readings 
• Faculty-led discussions and case-based learning 
• Individual assignments, group projects, and capstones 
• Peer learning with a diverse cohort of experienced professionals 

What are the programme fees, and are instalment or financing options available? 

Payment options may include: 

• One-time full payment 
• Instalment plans 
• Employer sponsorship or corporate invoicing 
  
  

Know more about financing options here. 

On successful completion of a programme, participants are awarded an official certificate issued by either ISB Executive Education or ISB Online, depending on the programme, recognising their professional development and learning achievement. 

• You will receive a digital certificate for each certificate you earn. These can be shared with your organisation, potential employer, schools, or on your social media profile. 
• Depending on the programme, you will also receive digital merit badges for each module you complete in your course journey. These digital badges can also be shared on social media to indicate progress. 
  
  

Note: Certificate eligibility is subject to meeting attendance and assessment requirements specified by each programme.