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Business Strategy

Business Strategy Banner New
Business Strategy

Sharpen strategic thinking with practical economic principles, game theory, and business model innovation. Learn to analyse competition, design adaptive models, and drive sustainable growth.

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Date

Mar 22 - Aug 23, 2026

Duration
22 Weeks
Fee

₹ 1,70,000 + Taxes

Financing options available
Format

Live-online and Self-paced

Certificate Programmes

Business Strategy

ISB Online
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Overview

This programme equips professionals with strategic thinking skills, grounded in economic principles and game theory. It teaches how to analyse competitive dynamics, formulate effective strategies, and innovate adaptive business models. Through practical tools and real-world cases, participants learn to anticipate market disruptions, design sustainable growth strategies, and drive impactful organisational decisions.

#1

In India (FT Global MBA Ranking 2025)

#6

In Asia (FT Executive Education Open Ranking 2025)

2500+

Programmes Delivered

70K+

Leaders Nurtured

Key Takeaways

The programme equips you to:

  • Gain tools and frameworks to evaluate trade-offs, make critical decisions and craft impactful strategies aligned with organisational goals
  • Learn to identify and respond to disruptive forces by designing agile and innovative business models
  • Develop a deep understanding of economic principles that drive competitive strategy and business impact
  • Align team goals and resources effectively to contribute to organisation-wide strategies, regardless of your role
Bs Caselet 1
Ravi is the India Sales Head for the newly launched line of Electric Vehicles (EVs) at Future Automobiles Group. The Executive Leadership of the company has recently brought it to Ravi's attention that the growth of the segment is below expectations and requires a strategy rethink. They have asked him to present strategic options to the company that will revitalise this product segment and increase its competitive value.
Bs Caselet 2
In response, Ravi must first analyse the competitive landscape and potential profitability of the EV sector. What are some frameworks he could use to understand the key drivers of industry profitability and attractiveness?
Bs Caselet 3
Ravi must also understand how demand in the industry interacts with supply to drive prices and other market outcomes. What are the sources of competitive advantage in the industry and how can these be created and sustained over the long run?
Bs Caselet 4
Ravi must finally translate his knowledge of the industry into a business strategy and business model for Future Automobiles in this sector. What are the different strategies that the firm can potentially employ to create competitive value? What are the trade-offs involved? Do the key resources and capabilities of the firm enable a forward-looking strategy or constrain it? What are the key components of the business model that Ravi must pay attention to?
Bs Caselet 5
Understand how you can effectively influence and implement strategic decisions as these at work. Apply to the Business Strategy track to learn more.

Is This Programme For You?

This programme is for professionals looking to build strategic clarity, analyse competition, and craft sustainable business models. 

It is ideal for:

  • Functional specialists moving into managerial roles and broadening strategic perspective
  • Managers and senior professionals aligning teams and decisions with long-term business goals
  • Entrepreneurs and business leaders identifying growth opportunities and designing competitive models

Programme Eligibility: Diploma/Bachelor’s degree (10+2+3/4) or equivalent from a recognised university; Minimum 5 years post-degree work experience.

Programme Certificate
Programme Certificate
Completing all courses in the programme awards the Programme Certificate, marking your professional growth.
Course Certificate
Course Certificate
Completion of a course awards you a Course Certificate, marking your progress in that area.
Badge
Digital Badge
Showcase your progress with micro-certifications earned for timely module completion.
Microeconomic Foundations For Business
Course 1
Microeconomic Foundations for Business

This course introduces core microeconomic concepts, equipping you to analyse market structures and human choices. Learn to apply these principles to understand strategy, profits, and decision-making across business contexts.

Game Theory And Oligopoly In Business Strategy
Course 2
Game Theory and Oligopoly in Business Strategy

Explore how economic principles, game theory, and oligopoly models influence competition, pricing, and profitability. Learn to analyse market structures and strategic interactions for smarter, data-driven decisions.

Strategy Formulation And Execution
Course 3
Strategy Formulation and Execution

Strategic insight sharpens vision and guides teams with clarity. Master strategy formulation to design adaptive business models, anticipate market forces, and unlock lasting competitive advantages for sustainable growth.

Corporate Strategy And Growth
Course 4
Corporate Strategy and Growth

Learn how firms build lasting advantage by creating value, increasing willingness to pay, and cutting costs. Explore competitor models, real-world turnarounds, and frameworks that balance growth, stakeholders, and sustainability in fast-changing markets.

Business Model Innovation And Design
Course 5
Business Model Innovation and Design

Learn to innovate and redesign business models for success in the digital economy. Tackle challenges faced by established firms and explore emerging platforms, sharing economies, and new ways to create, deliver, and capture value.

Deepa Mani
Deepa Mani

Professor, Information Systems

Deputy Dean of Academic Programmes and Digital Learning, ISB

Shilpa Aggarwal
Shilpa Aggarwal

Associate Professor, Economics and Public Policy, ISB

The frameworks, case studies, and social learning sessions gave me clarity, and practical guidance to grow as a professional.

Abdul Gani Shaik

SVP and Head of Global Operations Indirect Sourcing, Viatris

The programme sharpened strategic thinking, clarified key concepts and strengthened my confidence as a more grounded professional.

Vidhi Jain

Director of Marketing and Communications, Grand Hyatt Gurgaon

Through the programme, I gained a clear, structured way to analyse markets and now lead strategy discussions with confidence.

Harshit Purohit

Associate Project Lead, Escalent Consulting

ISB Executive Education programmes are designed for working professionals across career stages who are looking to accelerate their leadership impact, deepen domain expertise, or prepare for broader organisational responsibilities. 

Our participants typically include: 

  • Mid-career professionals seeking functional depth or cross-functional growth 
  • Senior managers preparing for enterprise-level leadership roles 
  • CXOs and business owners looking to sharpen strategic thinking and future-ready capabilities 

Time commitment varies by programme format and duration. Short-format programmes usually require a few hours per week over several weeks, while long-duration programmes may involve a higher weekly commitment over several months. 

The learning experience typically includes: 

  • Live online sessions and/or in-person classroom sessions 
  • Asynchronous learning modules and readings 
  • Faculty-led discussions and case-based learning 
  • Individual assignments, group projects, and capstones 
  • Peer learning with a diverse cohort of experienced professionals 

What are the programme fees, and are instalment or financing options available? 

Payment options may include: 

  • One-time full payment 
  • Instalment plans 
  • Employer sponsorship or corporate invoicing 

Know more about financing options here

On successful completion of a programme, participants are awarded an official certificate issued by either ISB Executive Education or ISB Online, depending on the programme, recognising their professional development and learning achievement. 

  • You will receive a digital certificate for each certificate you earn. These can be shared with your organisation, potential employer, schools, or on your social media profile. 
  • Depending on the programme, you will also receive digital merit badges for each module you complete in your course journey. These digital badges can also be shared on social media to indicate progress. 

Note: Certificate eligibility is subject to meeting attendance and assessment requirements specified by each programme. 

Apply Now | ISB Executive Education