Sales Strategy and Organisation Marketing
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Sales Strategy and Organisation Marketing
"In exploratory research, we ask questions in the spirit of discovery", says Sudhir Voleti, Associate Professor, Marketing.
Exploratory Marketing Research is a good starting point for understanding the market, the consumer and even your product. Here is a quick guide to understanding the applications and tools of exploratory #MarketingResearch.
Marketing Research is taught as part of our Comprehensive Leadership Programmes.
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