Leadership Strategy and Organisation
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ISB Executive Education and Digital Learning
Firms with a "Deep Purpose" consider the purpose statement as an existential intention that informs every decision, practice, and process.
Most leaders think of purpose functionally or instrumentally, regarding it as a tool they can wield. But Deep Purpose Leaders consider it an organising principle embedded in decision-making at all levels.
Learn how Satya Nadella channelled innovation at Microsoft by rewriting its mission.
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