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Chief Growth and Marketing Officer

Dates

Nov 30, 2025 - Aug 23, 2026
Duration

9 months
Fee

INR 6,00,000 + taxes
Format

On-Campus and Live Virtual
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Overview

Overview
Curriculum
Faculty
Executive Benefits
Participant Stories

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Summary

Growth and marketing functions are increasingly recognised as pivotal architects of strategic roadmaps that drive business expansion and competitiveness. Chief Growth and Marketing Officer programme equips aspiring growth and marketing leaders with actionable insights into strategy, operations, and finance. This foundation enables them to accelerate organisational growth and drive competitive advantage.

Key Benefits

The programme transforms participants into thought leaders by developing critical skills and leveraging insights from behavioural science, economics, and analytics. Participants will master customer-centricity, understand evolving customer preferences, and excel in the dynamic role of growth and marketing leader. They will learn how to enhance performance across marketing channels, harness AI and emerging technologies, lead digital transformation, and manage brands in domestic and global markets.

Key Takeaways

The programme equips participants to:

Develop a thorough understanding of customer preferences and how they are evolving

Understand the dynamic role of a CMO in today’s fast-changing business landscape

Lead and improve performance across marketing channels

Leverage AI, Machine Learning and other emerging technologies for data gathering and analysis

Lead the digital transformation of your organisation through the marketing lens

Build and manage successful brands in domestic and global markets

Manage end-to-end P&L

Design products, processes, KPIs and organisations with an eye on the future

Learn to be a motivator and visionary leader while effectively navigating crises

Is This Programme For You?

This programme is ideal for marketing and strategy leaders seeking to drive differentiated growth strategies at scale. It is particularly suited for those operating in dynamic, global markets and looking to leverage advanced marketing practices. Ideal candidates include:

• Mid-senior leaders such as AVPs, VPs, and Directors who wish to fast-track their trajectory to a global growth and marketing role

• Senior leaders owning global product innovation, customer experience, and sales functions, focused on driving competitive advantage

• Seasoned growth and marketing leaders seeking to transition into strategy and innovation roles and become global business architects

• Entrepreneurs and founders targeting rapid, scalable growth in global markets through innovative, data-driven marketing strategies

• Consultants aspiring to elevate their advisory roles, helping clients build high-performing, customer-centric brands and navigate complex global marketing challenges

Curriculum

Module 1: The Customer-Centric CGMO

The journey begins by reframing the CGMO’s role around customer value creation. Participants explore how customer journeys, segmentation, behavioural insight, and customer management strategies shape meaningful growth decisions. The on-campus immersion deepens this focus with perspectives on behavioral science, product-led growth, and competitive positioning - laying a strong foundation for customer-centric thinking across functions.

Module 2: Strategic Intelligence and Execution

This module equips participants to translate strategic ambition into executional discipline. Through sessions on financial reasoning, macroeconomic signals, pricing strategy, and operational alignment, leaders sharpen their ability to make informed tradeoffs and drive business outcomes. The module also introduces storytelling as a strategic capability - primarily through the lens of brand storytelling, while also drawing connections to how narrative can be used to align teams, influence stakeholders, and build clarity around growth priorities.

Module 3: Digital and AI-Enabled Transformation

This module focuses on how digital transformation and emerging technologies are reshaping the growth landscape. Participants explore the evolution of digital business models, strategic approaches to scaling in the digital era, and practical applications of AI particularly in marketing. The emphasis is on developing a clear understanding of where digital and AI interventions can create value, and how CGMOs can integrate these tools into customer and growth strategies.

Module 4: Brand, Market and Channel Leadership

This module focuses on how brand strategy, market development, customer experience, and channel architecture come together to support scalable growth. Participants examine omni-channel design, performance marketing, sustainability, and sales enablement as interlinked drivers of brand equity and commercial performance.

Module 5: Enterprise Leadership and Influence

The final module emphasises enterprise-wide leadership and cross-functional influence. Participants work through frameworks for stakeholder alignment, strategic negotiation, and multicultural collaboration. Delivered as an immersive experience, this phase supports reflection, synthesis, and the integration of insights across the journey - culminating in the final presentations of the Business Leadership Challenge.

Parallel Track: Business Leadership Challenge (BLC)

Running throughout the programme, the Business Leadership Challenge (BLC) is a structured capstone track that enables participants to apply learning to a strategic growth initiative.

The BLC includes:

An orientation and framing session
Three milestone reviews spaced across the journey
A final synthesis presentation during the last on-campus module

The BLC provides structure, feedback, and continuity - allowing participants to deepen their thinking and apply programme insights in a contextual, outcome-driven manner.

Faculty

Pranav Jindal

Associate Professor, Marketing
Research Director - ISB Institute of Data Science (IIDS)

Madhu Viswanathan

Associate Professor, Marketing Research Director - ISB Institute of Data Science (IIDS), ISB

Manish Gangwar

Associate Professor of Marketing
Executive Director - ISB Institute of Data Science (IIDS)

Ramabhadran Thirumalai

Associate Professor of Finance (Practice)
Deputy Dean - Mohali Campus, ISB

Shekhar Tomar

Assistant Professor, Economics and Public Policy, ISB

Nirmalya Kumar

Visiting Faculty, ISB

Aparna Athreya

Visiting Faculty, ISB

Nanda Kumar

Visiting Faculty, ISB

CB Bhattacharya

Visiting Faculty, ISB

K Ganesh

Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.

ISB Executive Alumni Benefits

On successful completion of this programme, participants gain the ISB Executive Alumni status. The privileges of this exclusive community include:

Access to the Executive Alumni portal
Access to ISB Executive Education support team over email
ISB Executive Alumni Credentials: ISB Email ID
Access to ISB Executive Network LinkedIn Group
10% discount on ISB Executive Education programmes
20% discount on ISB Online programmes
Masterclasses led by faculty and industry experts
Newsletters
ISB Executive Alumni are eligible to receive access to select of ISB research, information, and resources, upon request

Learn More

Participant Stories

Chella Kumar P M, Director - Digital Strategy, Hashout Software Technologies Pvt Ltd

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Executive Education

Chief Growth and Marketing Officer

Chief Growth and Marketing Officer

Summary

Key Benefits

Key Takeaways

Is This Programme For You?

Curriculum

Module 1: The Customer-Centric CGMO

Module 2: Strategic Intelligence and Execution

Module 3: Digital and AI-Enabled Transformation

Module 4: Brand, Market and Channel Leadership

Module 5: Enterprise Leadership and Influence

Parallel Track: Business Leadership Challenge (BLC)

Faculty

Pranav Jindal

Madhu Viswanathan

Manish Gangwar

Ramabhadran Thirumalai

Shekhar Tomar

Nirmalya Kumar

Aparna Athreya

Nanda Kumar

CB Bhattacharya

K Ganesh

ISB Certificate

ISB Executive Alumni Benefits

Participant Stories

Download Brochure

Become a Strategic Marketing Leader

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