[{"text":"00N0I00000KT1fD","value":"utm_source"},{"text":"00N0I00000KT1fI","value":"utm_medium"},{"text":"00N0I00000KT1fN","value":"utm_campaign"},{"text":"00N0I00000KT1fS","value":"uterm"},{"text":"00N0I00000KT1md","value":"adgroupname"},{"text":"00N0I00000KT1mx","value":"keyword"},{"text":"00N0I00000KT1nR","value":"creative"},{"text":"00N0I00000KT1ng","value":"devicemodel"},{"text":"00N0I00000KT1nq","value":"placement"},{"text":"00N0I00000KT1ot","value":"target"},{"text":"00N0I00000KT1o0","value":"device"},{"text":"00N0I00000KT1o5","value":"network"},{"text":"00N0I00000KT1oA","value":"matchtype"},{"text":"00N0I00000KT1oF","value":"gclid"},{"text":"00N0I00000KT1nM","value":"campaignname"},{"text":"00N0I00000KT1n7","value":"term"},{"text":"00N0I00000KT1fS","value":"utm_term"},{"text":"00N0I00000KQo5v","value":"utm_content"},{"text":"","value":""}]
Emerging technologies are ushering in new consumer behaviours, competitors and business models that are fast disrupting or reinventing incumbent industries and transforming traditional business functions. Learn from world-class faculty in the Information Systems area how to identify disruptive opportunities, and organisational constraints to digital transformation, and how to overcome these constraints to design strategies that transform disruption into a competitive advantage. Learn the key components of digital business models and how to effectively compete with them, design and effect an enterprise-wide digital strategy, use a hypothesis-driven, user-centric approach to design digital products and services, compete with analytics and AI, and build a data-driven, digital-first organisation.
Embrace digital disruption, adopt lean methodologies, and explore Gen AI for risk assessment, real-time reporting, and project optimisation.
Learn frameworks that you can apply in your organisation to build a competitive advantage.
Gain a 360° view of digital marketing to drive revenue. Use analytics, AI and GenAI for smarter, high-impact strategies.