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ISB Executive Education and Digital Learning
How do you convince millions to adopt a biometric technology that could lay the foundation for digital public infrastructure for years to come?
Shankar Maruwada, Co-Founder and CEO at EkStep Foundation and Former Marketing Head - Demand Generation and Marketing, UIDAI shares what went into building the Aadhaar brand and its marketing strategy, in conversation with Prakash Bagri, Associate Professor (Practice), Marketing, on the latest episode of DecodingGrowth.
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