[{"value":"utm_source","text":"00N0I00000KT1fD"},{"value":"utm_medium","text":"00N0I00000KT1fI"},{"value":"campaignname","text":"00N0I00000KT1fN"},{"value":"uterm","text":"00N0I00000KT1fS"},{"value":"adgroupname","text":"00N0I00000KT1md"},{"value":"keyword","text":"00N0I00000KT1mx"},{"value":"creative","text":"00N0I00000KT1nR"},{"value":"devicemodel","text":"00N0I00000KT1ng"},{"value":"placement","text":"00N0I00000KT1nq"},{"value":"target","text":"00N0I00000KT1ot"},{"value":"device","text":"00N0I00000KT1o0"},{"value":"network","text":"00N0I00000KT1o5"},{"value":"matchtype","text":"00N0I00000KT1oA"},{"value":"gclid","text":"00N0I00000KT1oF"},{"value":"campaignname","text":"00N0I00000KT1nM"},{"value":"term","text":"00N0I00000KT1n7"}]
"In exploratory research, we ask questions in the spirit of discovery", says Prof Sudhir Voleti.
Exploratory Marketing Research is a good starting point to understanding the market, the consumer and even your product. Here is a quick guide to understanding the applications and tools of exploratory #marketingresearch.
Marketing Research is taught as part of our Comprehensive Leadership Programmes.
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