Riding the Wave: How B2C MNCs Can Capitalise on India's Growth

From policy reforms and tech adoption to stable macroeconomics, India’s immense business opportunities are there for the taking – not just for global firms but Indian conglomerates too. Rajendra Srivastava, Novartis Professor of Marketing Strategy and Innovation, shows us, through research, why companies focussing on Indian consumers see greater returns on investment.