Harnessing Consumer Data In the Digital-Retail Landscape

Did you know that the average online shopper generates 1.7 megabytes of data every minute?

In our latest Info-carousel, we explore the vital role of Consumer Data in the Digital Retail landscape and how it is consumed. Authored by Siddharth Shekhar Singh, Associate Professor, Marketing, the study dives into consumer trust and understanding expectations that govern the retailer-consumer relationship. Learn how to navigate the data minefield responsibly to enhance the customer's experience.