Executive Perspectives

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ISB Executive Perspective

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    ISB Executive Education ISB Executive Perspectives Research Bytes: Competition Dynamics in Category Profitability
    Research Bytes: Competition Dynamics in Category Profitability
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    Sudhir Voleti, Associate Professor, Marketing, features in our latest Research Bytes episode, talking us through the effects of reference pricing on consumer behaviour, and how following such a strategy helps retailers maximise their profits.

     

     

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