Brand Building in the Social Era

Brands today can leverage social media not just to create valuable content and form priceless and everlasting connections with consumers, but to drive positive change and build community as well.

Adapted from the article by Abhishek Ganguly, MD Puma India & South East Asia, discover ways to connect with the consumers and build valued brands.


Infographic - Negotiation Strategies for Achieving Favourable Outcomes

Brands don’t need to keep opening physical stores to gain market penetration. Social media has democratised communication and a brand can create valuable content and form priceless and everlasting connections with consumers, using this powerful tool.