Advanced Leadership Programme - Pathway to Chief Marketing Officer

Pathway to Chief Marketing Officer

Pathway to Chief Marketing Officer

  • Dates
    Oct 19, 2024 - Mar 23, 2025
  • Fee
    INR 8,50,000 + taxes
  • Format
    On-Campus and Live Virtual
  • Apply Now
Overview
Download Curriculum Guide Download Brochure

Summary

Chief Marketing Officers (CMOs) have now been elevated from drivers of competitive and market intelligence to architects of strategic roadmaps for their organisations. The Advanced Leadership Programme - Pathway to CMO empowers aspiring CMOs and senior marketing executives with actionable insights to orchestrate impeccable growth strategies, laying the foundation for them to be CMO office-ready.
 

Key Benefits

The programme transforms participants into marketing thought leaders by developing critical skills and leveraging insights from behavioural science, economics, and analytics. Participants will master customer-centricity, understand evolving customer preferences, and excel in the dynamic CMO role. They will learn how to enhance performance across marketing channels, harness AI and emerging technologies, lead digital transformation, and manage brands in domestic and global markets.
 

Key Takeaways 

The programme is designed to build critical skill sets and transform participants into marketing thought leaders. Through research-backed insights on behavioural science, economics, analytics, and more, participants will better understand customer-centricity and customer experience.

  • Develop a thorough understanding of customer preferences and how they are evolving 

  • Understand the dynamic role of a CMO in today’s fast-changing business landscape  

  • Lead and improve performance across marketing channels 

  • Leverage AI, Machine Learning and other emerging technologies for data gathering and analysis  

  • Lead the digital transformation of your organisation through the marketing lens

  • Build and manage successful brands in domestic and global markets

  • Manage end-to-end P&L 

  • Design products, processes, KPIs and organisations with an eye on the future 

  • Learn to be a motivator and visionary leader while effectively navigating crises

Is This Programme For You?

This programme is ideal for high-potential executives looking to create differentiated growth strategies for the organisation through cutting-edge interventions. Ideal candidates include:

  • Senior marketing executives looking to transition to a CMO role
  • Emerging and experienced CMOs with a mandate for strategic growth
  • Senior leaders overseeing product innovation and sales strategies, focused on aligning market needs with revenue growth

Curriculum

Module 1: CMO: The Customer Management Officer 

Drawing on the psychology of decision-making, participants will learn how customers behave and the importance of being customer-centric. The module covers the nuances of customer orientation, segmentation, targeting, positioning, and organisational decision-making, among other key concepts. Through a deeper understanding of the building blocks of engagement and experience, participants will be able to establish better consumer service and retention strategies. 

Faculty

faculty-avatar

Pranav Jindal

Associate Professor of Marketing, ISB

Programme Director ALP-CMO

faculty-avatar

Madhu Viswanathan

Associate Professor of Marketing, ISB

faculty-avatar

Sripad Devalkar

Associate Professor of Operations Management, ISB

faculty-avatar

Hemant Kakkar

 Associate Professor of Organisational Behaviour, ISB

faculty-avatar

Shekhar Tomar

Assistant Professor of Economics and Public Policy, ISB

faculty-avatar

Ramabhadran Thirumalai

Associate Professor of Finance (Practice), ISB

faculty-avatar

Manish Gangwar

Associate Professor of Marketing, ISB

faculty-avatar

Siddharth Singh

Associate Professor of Marketing, ISB

faculty-avatar

Vishal Karungulam

Clinical Assistant Professor of (Teaching), Information Systems, ISB 

faculty-avatar

Nandu Nandkishore

Professor of Practice, ISB

faculty-avatar

Nirmalya Kumar

Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University, Visiting Faculty, ISB

faculty-avatar

Kapil Tuli

Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University, Visiting Faculty, ISB

faculty-avatar

Sundar Bharadwaj

Coca-Cola Company Chair of Marketing and Professor, Terry College of Business, University of Georgia, Visiting Faculty, ISB

faculty-avatar

Sreedhari Desai

Associate Professor of Organizational Behavior, Crist W. Blackwell Scholar, UNC Kenan-Flagler Business School Visiting Faculty, ISB

faculty-avatar

V Kumar

 Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University Visiting Faculty, ISB 

faculty-avatar

Ameen Haque

Founder, Storywallahs Visiting Faculty, ISB

faculty-avatar

CB Bhattacharya

H.J. Zoffer Chair in Sustainability and Ethics, Katz Graduate School of Business, University of Pittsburgh, Visiting Faculty, ISB

faculty-avatar

N Syam

Robert J. Trulaske, Sr. Professor, Associate Professor of Marketing,
Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.

ISB Executive Alumni Benefits

On successful completion of this programme, participants gain the ISB Executive Alumni status.

The privileges of this exclusive community include:

  • Access to the Executive Alumni portal
  • Personal ISB e-mail ID
  • Access to ISB Executive Network LinkedIn Group
  • Access to the support team over the telephone
  • 20% discount on open executive education programmes


In addition to the above, ISB Executive Alumni are eligible to receive ongoing access to a variety of ISB research, information, and resources.

Please note that the access to the Learning Resource Centre (LRC) has been extended for participants of this programme for use throughout the programme duration. Participants will be liable to pay & procure LRC’s paid content.

Download Brochure

Lead your Brand with a Bold Vision