Advanced Leadership Programme - Pathway to Chief Marketing Officer

Pathway to Chief Growth and Marketing Officer

Pathway to Chief Growth and Marketing Officer

  • Dates
    Feb 1, 2025 - Jun 22, 2025
  • Fee
    INR 6,00,000 + taxes
  • Format
    On-Campus and Live Virtual
  • Apply Now
Overview
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Summary

Growth and marketing functions are increasingly recognised as pivotal architects of strategic roadmaps that drive business expansion and competitiveness. The Pathway to Chief Growth and Marketing Officer programme equips aspiring growth and marketing leaders with actionable insights into strategy, operations, and finance. This foundation enables them to accelerate organisational growth and drive competitive advantage.

Key Benefits

The programme transforms participants into thought leaders by developing critical skills and leveraging insights from behavioural science, economics, and analytics. Participants will master customer-centricity, understand evolving customer preferences, and excel in the dynamic role of growth and marketing leader. They will learn how to enhance performance across marketing channels, harness AI and emerging technologies, lead digital transformation, and manage brands in domestic and global markets.

Key Takeaways 

The programme equips participants to:

  • Develop a thorough understanding of customer preferences and how they are evolving 

  • Understand the dynamic role of a CMO in today’s fast-changing business landscape  

  • Lead and improve performance across marketing channels  

  • Leverage AI, Machine Learning and other emerging technologies for data gathering and analysis 

  • Lead the digital transformation of your organisation through the marketing lens

  • Build and manage successful brands in domestic and global markets

  • Manage end-to-end P&L  

  • Design products, processes, KPIs and organisations with an eye on the future

  • Learn to be a motivator and visionary leader while effectively navigating crises

Is This Programme For You?

This programme is ideal for marketing and strategy leaders seeking to drive differentiated growth strategies at scale. It is particularly suited for those operating in dynamic, global markets and looking to leverage advanced marketing practices. Ideal candidates include:

• Mid-senior leaders such as AVPs, VPs, and Directors who wish to fast-track their trajectory to a global growth and marketing role

• Senior leaders owning global product innovation, customer experience, and sales functions, focused on driving competitive advantage

• Seasoned growth and marketing leaders seeking to transition into strategy and innovation roles and become global business architects

• Entrepreneurs and founders targeting rapid, scalable growth in global markets through innovative, data-driven marketing strategies

• Consultants aspiring to elevate their advisory roles, helping clients build high-performing, customer-centric brands and navigate complex global marketing challenges 

Curriculum

Module 1: The Customer Growth and Management Officer

Drawing on the psychology of decisionmaking, participants will learn how customers behave and the importance of being customercentric. The module covers the nuances of segmentation, targeting, positioning, and organisational decision-making, among other key concepts. Through a deeper understanding of the building blocks of engagement and experience, participants will be able to establish better service and retention strategies. 

Faculty

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Pranav Jindal

Associate Professor of Marketing, ISB

Programme Director Pathway to Chief Growth and Marketing Officer

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Hemant Kakkar

 Associate Professor of Organisational Behaviour, ISB

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Sripad Devalkar

Associate Professor of Operations Management, ISB

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Manish Gangwar

Associate Professor of Marketing, ISB

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Ramabhadran Thirumalai

Associate Professor of Finance (Practice), ISB

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Shekhar Tomar

Assistant Professor of Economics and Public Policy, ISB

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Vishal Karungulam

Clinical Assistant Professor of (Teaching), Information Systems, ISB 

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Nirmalya Kumar

Professor of Marketing, Lee Kong Chian School of Business, Singapore Management University, Visiting Faculty, ISB

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V Kumar

Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University Visiting Faculty, ISB 

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CB Bhattacharya

H.J. Zoffer Chair in Sustainability and Ethics, Katz Graduate School of Business, University of Pittsburgh, Visiting Faculty, ISB

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N Syam

Robert J. Trulaske, Sr. Professor, Associate Professor of Marketing,
Visiting Faculty, ISB

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Sundar Bharadwaj

Coca-Cola Company Chair of Marketing and Professor, Terry College of Business, University of Georgia, Visiting Faculty, ISB

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Sreedhari Desai

Associate Professor of Organizational Behavior, Crist W. Blackwell Scholar, UNC Kenan-Flagler Business School Visiting Faculty, ISB

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Ameen Haque

Founder, Storywallahs Visiting Faculty, ISB

ISB Certificate

After successful completion of this programme, you will be awarded an ISB Executive Education Certificate, formal recognition of your professional development.

ISB Executive Alumni Benefits

On successful completion of this programme, participants gain the ISB Executive Alumni status.

The privileges of this exclusive community include:

  • Access to the Executive Alumni portal
  • Personal ISB e-mail ID
  • Access to ISB Executive Network LinkedIn Group
  • Access to the support team over the telephone
  • 20% discount on open executive education programmes


In addition to the above, ISB Executive Alumni are eligible to receive ongoing access to a variety of ISB research, information, and resources.

Please note that the access to the Learning Resource Centre (LRC) has been extended for participants of this programme for use throughout the programme duration. Participants will be liable to pay & procure LRC’s paid content.

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Become a Strategic Marketing Leader