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Marketing & Sales

Design a modern, integrated marketing and sales strategy to maximise growth and consumer value.

A combination of diverse forces – advances in technology, altered consumer expectations and behaviours, and societal shifts – has transformed how the marketing function must work, requiring it to be agile, multidimensional, and accountable for growth. Our portfolio of topic focused programmes for senior executives, led by some of the leading marketing faculty in the world, help professional and aspiring marketers to develop strategies that deliver strong ROI and consumer value. Align marketing activities with your growth strategy, understand and influence customer behaviour, harness the power of digital technologies and analytics, build high-value brands, lead effective sales teams and omnichannel strategies, and design effective go-to-market strategies.