Marketing and Sales

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Marketing & Sales

Design a modern, integrated marketing and sales strategy to maximise growth and consumer value.

A combination of diverse forces – advances in technology, altered consumer expectations and behaviours, and societal shifts – has transformed how the marketing function must work, requiring it to be agile, multidimensional, and accountable for growth. Our portfolio of programmes, led by some of the leading marketing faculty in the world, helps professional and aspiring marketers to develop strategies that deliver strong ROI and consumer value. Align marketing activities with your growth strategy, understand and influence customer behaviour, harness the power of digital technologies and analytics, build high-value brands, lead effective sales teams and omnichannel strategies, and design effective go-to-market strategies.

Modern Marketing Organisation

The Modern Marketing Organisation is a 3-day programme designed to help marketing leaders radically transform the marketing function in their organisation in a way that directly contributes to its growth story.

On-Campus
18th Feb - 20th Feb 2023
1,30,000 + Taxes

Marketing Analytics for Growth

To be announced

On-Campus
1,30,000 + Taxes

Managing Sales Teams and Distribution Channels

Balance customer needs with improved sales and distribution capabilities.

Blended
TBD
1,15,000 + Taxes

Transforming Customer Experiences

Build Profitable Customer Relationships

On-Campus
TBD
1,30,000 + Taxes

Partner Programmes

Ground-breaking online programmes in partnership with leading edtech providers that enable executives to accelerate their professional growth.

Digital Marketing and Analytics

Get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies.

Online-Partner Programme
13 Feb 2023
1,08,000 + Taxes

Professional Certificate Programme in Digital Marketing

Gain an in-depth understanding of digital marketing

Online-Partner Programme
27 Feb 2023
1,80,000 + Taxes

Faculty Speak: Prakash Bagri

Programme Calendar

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Executive Education

Marketing & Sales

Marketing & Sales

Design a modern, integrated marketing and sales strategy to maximise growth and consumer value.

Modern Marketing Organisation

Marketing Analytics for Growth

Managing Sales Teams and Distribution Channels