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The Metaverse and Business

Technology
Jul, 2023 Infographic

PokémonGo is not just a game that became a cult; it proved to be a catalyst for business success. In this info-carousel, research by Vandith Pamuru, Assistant Professor, Information Systems, uncovers the connections between the AR phenomenon and consumer behaviour. Unveiling the secrets behind higher consumer engagement and positive perception, the study redefines the potential of strategic business partnerships. 

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