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FacultyCast

Exploring India's Ambitious Digital Agenda

Digital Transformation

Jul, 2023 Podcast

The intersection of technology, data, and creativity is reshaping the perception of marketing.

Businesses today are leveraging digital technologies for growth and profitability in the booming MarTech industry. Madhu Viswanathan, Professor Marketing, ISB, shares his Viewpoint on aspects of AI-driven personalisation to integrated approaches as he delves into the challenges and opportunities that lie ahead.