Strategic Social Media Marketing
Topic: Marketing
Category: Knowledge in Practice
Published Date: July 2024
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Strategic Social Media Marketing
Our latest episode of KnowledgeinPractice explores the advantages of sequential advertising in social media, revealing how it could increase ad clicks by 23% while cutting costs by 18.7%.
Watch the full video with Parshuram Hotkar, Assistant Professor, Operations Management, featuring empirical and theoretical insights for marketers optimising their social media campaigns.