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India's GCCs have transitioned from cost centres to value centres, and are now moving towards being truly transformative hubs — not just for the organisations themselves, but for the markets they’re operating in.

 

In this episode of Industry Insights, Karthik Padmanabhan, Managing Partner – GCC, Zinnov and Prakash Bagri, Associate Professor (Practice), Marketing, ISB, discuss the key levers driving this growth, as well as the opportunities, emerging trends, and integrated GBS models shaping GCCs today.